Your organization, business or loved one will be featured on a billboard in Times Square!
We're Lighting Up Times Square
for Childhood Cancer Awareness
This September 1st, we’re lighting up Times Square to kick off Childhood Cancer Awareness Month—and we want you to be part of it. The Gold Movement is more than a campaign. It’s a visual statement of love, remembrance, strength, and hope for every child and family affected by childhood cancer. Whether you’re honoring a fighter, remembering a loved one, or simply standing in solidarity, you can sponsor a billboard that shares your message with the world—in the heart of New York City.
What You’re Sponsoring
Join pediatric cancer organizations, families, and businesses to raise awareness with a personalized billboard! Each billboard sponsorship includes your personalized message, shown on a digital screen in Times Square. Your tribute will play multiple times on September 1st, alongside dozens of others, creating a golden wave of awareness and support. You’ll choose a sponsorship tier that fits your budget and receive clear instructions for uploading your message and images.
Every sponsorship helps raise awareness for childhood cancer and will be an important part of the spirited kick-off to Childhood Cancer Awareness Month!
Why It Matters
Every name. Every face. Every message. It matters. By sponsoring a billboard, you’re shining a light on the brave children fighting cancer—and helping us raise critical funds to support them and their families. Your tribute will be seen by thousands in one of the world’s most iconic locations.
What You’ll Need to Submit
Once you begin your application, you’ll be asked to share:
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Your name and contact info
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The type of tribute (In Memory, Survivor, In Honor, etc.)
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A short, heartfelt message
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1–2 high-quality photos
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If you are a business, share your logo and/or a QR code.
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Consent to publicly share your tribute in Times Square
Deadline
All sponsorship applications must be submitted no later than August 21, 2025. Space is limited and will be confirmed on a first-come, first-served basis.
Times Square is truly the Crossroads of the World, Welcoming 330,000 people daily.
Ready
to get started?
Child Tribute Sample:
Pediatric Cancer Organizations and Business Samples:
Video featuring your business
Video featuring your business, including a child. If you don't know a child, Gold Movement will pick one.