Your organization, business or loved one will be featured on a billboard in Times Square!
Your Tribute in the Heart of Times Square.
We're Lighting Up Times Square
for Childhood Cancer Awareness!
This September, help us kick off Childhood Cancer Awareness Month with a personalized digital billboard in the heart of Times Square. Whether you're honoring a child, remembering someone special, celebrating a survivor, or showing your organization's support, your message will be seen on one of the world's most recognized digital displays while helping raise awareness for childhood cancer.
Please note: Spots are limited
Once spots are filled for Monday, Sept. 7 we will secure spots for Sunday, Sept. 6.
Sponsorship Levels
Every sponsorship includes a personalized 30-second photo or video
displayed twice every hour for 24 hours on a digital billboard in the heart of Times Square.
Family Sponsorship
For Pediatric Cancer Families
$500
Your 30-second photo or video will be displayed twice every hour for 24 hours on a Times Square
digital billboard. Include your child's name and/or a personalized message.
Individual Supporter, Organization
& Corporate Sponsorship
$1,000
Show your support with a 30-second photo or video, company logo, and/or message displayed
twice every hour for 24 hours on a Times Square digital billboard.
Why It Matters
Every name. Every face. Every message. It matters. By sponsoring a billboard, you’re shining a light on the brave children fighting cancer—and helping us raise critical funds to support them and their families. Your tribute will be seen by thousands in one of the world’s most iconic locations.
What You’ll Need to Submit
Once you begin your application, you’ll be asked to share:
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Your name and contact info
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The type of tribute (In Memory, Survivor, In Honor, etc.)
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A short, heartfelt message
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1–2 high-quality photos
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If you are a business, share your logo and/or a QR code.
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Consent to publicly share your tribute in Times Square
Deadline
All sponsorship applications must be submitted no later than August 21, 2026. Space is limited and will be confirmed on a first-come, first-served basis.
Child Tribute Sample:
Billboard
Examples
Pediatric Cancer Organizations and Business Samples:
Video featuring your business
Video featuring your business, including a child. If you don't know a child, Gold Movement will pick one.
Please note: Billboards may vary from these samples.
Ready
to get started?
